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The Complete Broadcasting Industry Guide: Television, Radio, Cable & Streaming


This level of detail would be difficult and time-consuming to find without this handy, comprehensive resource.

The Complete Broadcasting Industry Guide: Television, Radio, Cable & Streaming (formerly titled Complete Television, Radio & Cable Industry Guide) is the go-to source for station data and industry contacts in the U.S. and Canadian television, radio and cable marketplace.  It is the source that media executives, programming managers, and libraries across the country have relied on for up-to-date information for more than seven decades.

This title includes eight major sections, with the "big three" - television, radio, and cable - arguably the most detailed and significant. Comprehensive sections include market areas, call letter lists and station profiles. This guide includes professional services from producers and engineers to equipment manufacturers and legal services, plus those who consult and advocate for this diverse industry.

  • Broadcast Television
  • Radio
  • Cable
  • Programming & Production Services
  • Equipment Manufacturers & Production Services
  • Professional Services
  • Associations, Events, Education, & Awards
  • Government

This new edition also reflects the most recent changes to this dynamic industry, including the major recent transaction of Disney’s acquisition of 21st Century Fox.

The front matter of the 2021 edition includes industry statistics including lists of station transactions, top shows, and sales of TV receivers and HDTVs. User will also find a Chronology, Glossary, and "The FCC and Its Regulatory Authority."

The Complete Broadcasting Industry Guide includes twelve major sections, with the “big three” – television, radio and cable – the most significant and most detailed. More than just call letters, this industry guide includes professional services from producers and engineers to equipment manufacturers and legal services, as well as those who consult and advocate for this diverse industry. Our researchers have updated thousands of listings and added more than 150 new ones.

Television

U.S. television starts with statistics that include ranking data. This is followed by detailed listings of national, regional networks, and group owners. TV stations are arranged by DMA (Designated Market Area). These station listings include dozens of technical details direct from the FCC, such as digital and virtual channel numbers, hours of operation, frequency, and antenna height. Corporate information follows — licensee, owner and network — plus names of important decision makers, such as President, Station Manager, Program Director and more.

Following the U.S. stations, are informative lists – TV stations by call letters, by digital and virtual channels, and a list of U.S. stations that broadcast in Spanish. Comprehensive Canadian TV information follows the U.S. sections – including networks, group owners, detailed station listings, and lists by call letters and channels.

Radio

The U.S. radio section starts with a statistical summary, which is followed by detailed listings of national, and regional radio networks, and group owners, all with key contact names. Listings are arranged by state of license, then city within the state. Like the television stations, these listings include dozens of technical details direct from the FCC, such as power, frequency and hours of operation, plus the station’s market area. Users will find type of programming and special programming, including hours of news programming, and target audience. Long lists of key contacts and decision-makers follow.

Following the detailed station listings is information on international radio, satellite radio, and call letters listed by AM, FM, and frequency. The U.S. radio section ends with detailed programming information – putting each radio station into one or more listening designations, from Adult Contemporary to Vietnamese. This programming index is followed by special programming, with specific details, like where to find a jazz station in Chicago on a Tuesday night.

Comprehensive Canadian radio information follows the U.S. sections – including networks, group owners, detailed station listings, lists by call letters and frequency, and programming.

Cable

The Cable section starts with a variety of updated statistics on U.S. cable programming, followed by detailed listings of national and regional cable networks, with a separate section on regional cable sports networks. Cable data for Canada follows, with detailed listings of Canadian cable networks. This section also includes industry statistics.

Streaming Services

This section includes over 50 detailed listings that include valuable details such as launch date, specialized content, markets, cost, and number of users/subscribers. Audio streaming listings range from Spotify and Apple Music to Bandcamp and Soundcloud, plus Internet radio platforms like AccuRadio and MyTuner Radio. Video streaming listings range from Netfix and Amazon Prime to all-British content platform Britbox.

Technical Equipment and Services

In addition to the detailed station listings, the Complete Broadcasting Industry Guide includes current, comprehensive information on those who provide services, materials and equipment to the industry. From major television syndicates to radio news services, from producers to distributors, from equipment manufacturers to cable audio services, this 2021 edition will help you find the product or service you need.

Professional Services and More

This comprehensive guide also includes listings of employment services, technical consultants, legal services, and talent agents. There is a separate section on associations, trade shows and vocational schools and complete listings for the FCC and other regulatory agencies, as well as Canadian agency information.

Your key to this dynamic industry in one, easy-to-use source, with valuable profiles, industry statistics, and comprehensive indexes, the Complete Broadcasting Industry Guide provides specifics of thousands of stations in the U.S. and Canada, including audience, programming and contact information, and further, includes sections on what schools offer industry training, and how to keep up on the latest industry regulations.


For even easier access to this information, The Compete Broadcasting Industry Guide: Television, Radio, Cable & Streaming is available by subscription to our online database — G.O.L.D. For more information or a free trial, call 800-562-2139 or visit www.greyhouse.com/online_database#GOLD.

INCLUDES FREE ONLINE ACCESS

Buyers of the print directory get one year of free online access, for even faster, easier access to this vast array of information. With online access, users can search by DMA, state and city of license, population served, group ownership, type of station, and so much more,  Visit the site or call (800) 562-2139 to set up a free trial of the Online Database.

Many of our directories are available in a database format that you can download into your own spreadsheet or database software. Using this downloadable database you can print out mailing labels, segment the database by geographic area for your sales team, print out prospect sheets and much more. Plus, you can customize the database to meet your own specific search criteria.

Click here to download a datacard. Datacards outline pricing and ways in which you can segment the database. Contact our list manager at nambery@greyhouse.com or (800) 562-2139 x118 for up-to-the-minute counts or for more information.

Want more insight into the database? Click here and fill out the form to receive more information about our online database subscriptions and mailing list downloads.

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Pub. Date: November 2020
Softcover: 2000 pages
ISBN: 978-1-64265-483-7
Price: $350
Includes Free Online Access for One Year on GOLD